If you believe the world is worse, now, than your social media Throwback Thursday’s tell the world, you aren’t alone, according to the 2016 Ford trend report. Yet consumers across the globe are defying despair. Shifting from coping mechanisms to hoping mechanisms, the desire to make lives better is now a drive to make it happen. Do. Or do not. There is no try.

The fourth annual Blue Oval look at micro trends shows movements globally in ingenuity, strengthened sense of self-identity and inspiration in the face of disillusionment and despair.


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